5

Zip Cup

idea by zipcup
Zip Cup

Company Website

http://www.zipcup.com/

Phase

:

Pre-launch Refinement

Company Description

Zip Cup (patent pending) is a brand new product: a collapsing reusable cup.

According to Global Green USA, 58 billion paper cups are used in the US each year: 20 million trees-worth. The polystyrene coating in the cups makes them tough to compost/recycle.

We should carry reusable cups...but existing travel mugs are bulky, heavy, messy and hard to clean.

Zip Cup is better: it extends & safely locks to hold 16 oz of your favorite beverage. When you finish drinking, Zip Cup simply and intuitively collapses to stow in your purse or briefcase.

Hate mess? Zip Cup self-seals when collapsed to contain any remaining liquid. Take Zip Cup apart to fully clean it, or just toss it in your dishwasher.

Zip Cup will be manufactured from recyclable BPA plastic (with a 2G stainless steel edition in the works) and is designed so components disassemble for maximum recyclability at the end of product lifespan.

Zip Cup's target market is American adults who drink beverages on-the-go.

BUSINESS STRATEGY

Zip Cup is fully designed (patent pending) with working prototypes. Manufacturing preparations, including responsible material selection and lifecycle design considerations, will be funded through a Kickstarter Campaign, launching shortly.

Once manufacturing begins, Zip Cup will be sold directly to retailers and coffee shops to leverage the broadest possible distribution channels. Large coffee shops such as Starbucks have set aggressive goals to promote reusable cup use, making Zip Cup an attractive product for them to offer. Target buyers for all major chains have been identified. Zip Cup will also be available for sale online: zipcup.com.

Target Market: Sixty-nine percent of American adults drink coffee 5-7 times per week, and 28% of them take their coffee "on-the-go," which amounts to 45 million consumers. ZipCup enthusiasts will include: eco-conscious consumers, moms, students, urban commuters, frequent travelers, outdoor sports enthusiasts and all forms of caffeine addicts.

Team (including key partners)

Karla Zens, Founder: Sustainability and green building expert: biz dev & marketing background.

Matt Stewart, Partner: seasoned PR/marketing executive has led strategy for Adobe, REC Solar, Ecotality.

Steven Friedman, Mechanical Engineer: consultant to Frog, Lathrop & Fusion design companies.

Discussion
14 Pink-talk-bubble-tail

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Karla is awesome!

by have2comment
almost 2 years ago | Reply

Oopsy - Zip Cup friend Joe Caccamo stopped by our office to learn more and he voted (yay)! but didn't log out of his account. The 2 responses above are from Zip Cup. Also, update from GOOD - the application can't be updated, but the cup will definitely be BPA free.

by zipcup
almost 2 years ago | Reply

I've used a reusable water bottle for years, but the only downside is lugging it around sometimes. This is a perfect solution!!!

by lovetocooksf
almost 2 years ago | Reply

Thanks lovetocook! ZipCup has many product variations in the works.

by joe123456789101112
almost 2 years ago | Reply

Definitely change the description to read made from Recyclable and BPA Free Plastic. This is important. Can you change the description now? I hope this works out for you!

by Julie Gengo
almost 2 years ago | Reply

Thanks Julie! I emailed the good people at GOOD to ask about adding the word free, so it's crystal clear that this product will be BPA FREE. Making Zip Cup safe for people and the environment is incredibly important to me. I really appreciate your comment on that.

by joe123456789101112
almost 2 years ago | Reply

Is there any danger in the zipcup collapsing when full, making a terrible mess?

by storbang
almost 2 years ago | Reply

GREAT question. Zip Cup is an improvement over previous collapsing cups, which tended to collapse reliably, even when you were drinking from them. Zip Cup has a foolproof locking system so it won't leave leave you with a lap full of coffee. It also fits in car cupholders and has a slosh-proof lid. One more thing: as one astute reader pointed out, the information above should indicate that Zip Cup will be made from safe, BPA FREE plastic. Thanks for the questions and votes. Keep 'em both coming!

by zipcup
almost 2 years ago | Reply

It's products like these that can, over time, change people's habits, to become less wasteful and more conscious about the environment.

by Graham Barker
almost 2 years ago | Reply

Wow, thanks Graham. I am doing everything I can to live up to this ideal. I really appreciate your support.

by zipcup
almost 2 years ago | Reply

What an exciting product, i can't wait to try it. As a sustainability professional who cares deeply about carbon footprint reduction and someone who is always on the go with that large bulky travel mug, the zipcup is a perfect solution for me. Way to go Karla, Matt and Steven!

by EllenJodi
almost 2 years ago | Reply

Thanks so much, Ellen. I truly appreciate it and am completely driven by the impact this product could have. I do believe people want to do the right thing, but I want to make it EASY! Much appreciated.

by zipcup
almost 2 years ago | Reply

Looks like a variation on the old Sierra cup, made of metal. That one or this new model is good for ack pack or purse.

by bpolt
almost 2 years ago | Reply

THANK YOU. There are so many products out there that gave me inspiration in building Zip Cup. I am doing everything I can to make sure it's a great fit for today's active lifestyle: whether it's on the subway or the trail!

by zipcup
almost 2 years ago | Reply

Pink-ribbon-award-box-icon
Award_topvotedidea
A full conference pass to Sustainable Brands '12
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Friday, April 20

Submission Ended
Friday, May 04
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, May 04

Voting Ended
Friday, May 11
at 12:00 PM PDT

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Winner Announced
Friday, May 11

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