4

The Mutual

idea by Dan V.

Company Website

:

http://www.themutual.com/

Phase

:

Early Stage Startup

Company Description

The Mutual is a social enterprise that rewards people for donating to charity with Perks from great brands, like Brooklyn Brewery, Luke's Lobster, Uncommon Goods and Steve Madden.

The environmental crisis is well understood and widely accepted but most people do nothing about it. In the U.S. 66% of the population has stated that they want to behave more responsibly but never act on those intentions. We view that unutilized intent as a missed opportunity, potential energy even. The Mutual converts that unfulfilled intent into positive environmental action through rewards. The Mutual connects individuals, businesses and charities in a model that makes it easy and rewarding to do good.

BUSINESS STRATEGY

:

It's a simple model:

Individuals pay as little as $10 per month to join the community (80% is a tax-deductible donation).
They select the environmental charity they want their donation to go toward (Carbonfund.org, Oceana, Trust for Public Land, World Resources Institute, and Center for Ecoliteracy).
They receive unlimited access to Perks provided by partner businesses.

We've already sent over $8000 to charity and are offering Perks from 100's of awesome brands.

Our impact is hugely scalable and we've already had interest from companies that want to use The Mutual as their employee rewards and engagement platform.

With 10,000 members, we direct $1.2 million to charity per year.
With 20,000 members, we direct $2.3 million to charity per year.
With 250,000 members, we direct $28.8 million to charity per year.

Team (including key partners)

:

Dan Vallejo - CEO & Co-Founder.
Matt Pestritto - CTO and Co-Founder.
Matt Crawrford - COO.

They are three rad dudes that believe there is a better way of doing businesses are are committed to creating a lot of good.

Discussion
7 Pink-talk-bubble-tail

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This is a great idea and will help non-profits as well as local businesses!

by lszwaja
about 2 years ago | Reply

Great concept, and easily executable! Happy to be supporting this.

by RenaAnakwe
about 2 years ago | Reply

Rad dudes with a rad business model. Just check-out some of the amazing companies they are working with to offer perks and the organizations they are helping to change the world. The Mutual will be going strong long after the Daily Deals sites have become distant memories.

by steven.speldewinde
about 2 years ago | Reply

Fantastic concept + simple model = unlimited potential.
Looking forward to seeing The Mutual do good!

by Lynn B
about 2 years ago | Reply

This concept is awesome and I can't wait to see who they partner with next!

by Taylorjub
about 2 years ago | Reply

100% agreed that Dan, Matt and Matt are rad dudes. And The Mutual is one of the coolest businesses I've ever seen.

by mrkamal
about 2 years ago | Reply

This is a great company with a great product. They have increased their perk offerings substantially and have a number of really cool partners offering cool perks. Check it out.

by Jzutter2
about 2 years ago | Reply

Pink-ribbon-award-box-icon
Award_topvotedidea
A full conference pass to Sustainable Brands '12
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Submission Began
Friday, April 20

Submission Ended
Friday, May 04
at 12:00 PM PDT

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Voting Began
Friday, May 04

Voting Ended
Friday, May 11
at 12:00 PM PDT

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Winner Announced
Friday, May 11

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