The Mutual

Company Website

http://www.themutual.com/

Phase

: Early Stage Startup

Company Description

The Mutual is a social enterprise that rewards people for donating to charity with Perks from great brands, like Brooklyn Brewery, Luke’s Lobster, Uncommon Goods and Steve Madden.

The environmental crisis is well understood and widely accepted but most people do nothing about it. In the U.S. 66% of the population has stated that they want to behave more responsibly but never act on those intentions. We view that unutilized intent as a missed opportunity, potential energy even. The Mutual converts that unfulfilled intent into positive environmental action through rewards. The Mutual connects individuals, businesses and charities in a model that makes it easy and rewarding to do good.

BUSINESS STRATEGY

It's a simple model: Individuals pay as little as $10 per month to join the community (80% is a tax-deductible donation). They select the environmental charity they want their donation to go toward (Carbonfund.org, Oceana, Trust for Public Land, World Resources Institute, and Center for Ecoliteracy). They receive unlimited access to Perks provided by partner businesses. We've already sent over $8000 to charity and are offering Perks from 100's of awesome brands. Our impact is hugely scalable and we've already had interest from companies that want to use The Mutual as their employee rewards and engagement platform. With 10,000 members, we direct $1.2 million to charity per year. With 20,000 members, we direct $2.3 million to charity per year. With 250,000 members, we direct $28.8 million to charity per year.

Team (including key partners)

Dan Vallejo - CEO & Co-Founder. Matt Pestritto - CTO and Co-Founder. Matt Crawrford - COO. They are three rad dudes that believe there is a better way of doing businesses are are committed to creating a lot of good.

Discussion

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