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Oimei

idea by jjhinnu

Company Website

:

http://oimeico.com/

Phase

:

post-launch phase

Company Description

Oimei is a socially-conscious business that economically empowers marginalized women in Thailand to rise above poverty. We bridge the gap between the women artisans in Thailand and wider international markets by combining a skill the women have with a growing untapped market. We source fair trade, hand made products made by the women artisans and sell them in new international markets. This creates opportunities for our beneficiaries because they are able to earn consistent work, and financial stability to provide for their families’ health, education, food, and overall livelihood. We intend to create partnerships with development non-profit organizations and equip the artisans with tools to thrive beyond poverty and implement their own social change within their communities. We strive for environmental sustainability by sourcing products that are man made with hand looms and sewing machines (not mass produced) and the materials used are primarily made from organic fibers and dyes.

BUSINESS STRATEGY

:

Oimei will source fair trade, hand made products from marginalized artisans in Southeast Asia beginning with Thailand.

We will distribute our products through our website, trade fairs, hotel chains and various online marketplaces. Looking ahead, we will expand to local boutiques and eventually to wholesale avenues and larger retailers.

Our current co-op partner is underutilized due to lack of fair access to wider markets, so as we generate more revenue, our plan is to enable these artisans to ramp up to their full capacity. We will simultaneously broaden our distribution channels and expand our product lines. This estimated revenue growth potential of 112% year-over-year will impact roughly 500,000 tribal people in year 2 of our operation and this trajectory will continue exponentially. We are committed to investing 25% of our profits in development programs in order to continue empowering marginalized women around the world.

Team (including key partners)

:

Aimi Duong - Founder
Alice Chen - Marketing and Brand Awareness
Jessica Jhinnu - Finance and Strategy
Maham Rahman - Finance and Strategy
Saumya Kodippily - Outreach and Marketing

Partners:
Thai Tribal Crafts (Thailand)

Discussion
19 Pink-talk-bubble-tail

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Good Luck

by Avidanage
about 2 years ago | Reply

Thanks for all the warm wishes!!!!

by LydiaCV
about 2 years ago | Reply

Good luck!

by dngo3
about 2 years ago | Reply

this rulez

by MattyTime
about 2 years ago | Reply

I don't know what to say but i am very proud of you:D ! I hope Oi Mei will be grow up an up! And I will alway cheer you up!! :)

by dna.tapana
about 2 years ago | Reply

I don't know what to say but i am very proud of you:D ! I hope Oi Mei will be grow up an up! And I will alway cheer you up!! :)

by dna.tapana
about 2 years ago | Reply

good luck aimi! you got my vote!

by hungalunga
about 2 years ago | Reply

Great idea. There's something to be said for handcrafted items over mass-produced ones. And it's awesome that it'll help/empower those women and their families/communities. Keep up the good work, Aimi and team! -Tin

by scorpio7117
about 2 years ago | Reply

thanks for your support Tin!

by Aimi
about 2 years ago | Reply

Ya'll got my vote ;)

by Andrew.Sanchez
about 2 years ago | Reply

It took more than half an hour to get my second vote!!! (╯°□°)╯︵ ┻━┻
Wait a minute this is for peace..... lemme fix that table...... ┬─┬ノ(º _ ºノ) Sorry about that. ;)

by Andre.w_sancheese
about 2 years ago | Reply

A noble initiative. I wish you all the best.

by danish.khan.92754
about 2 years ago | Reply

Thank you :)

by Aimi
about 2 years ago | Reply

Great, beautifil idea! Beautiful designs and colors!! Love it Thumbs up Alice!

Cecile

by mcwt20@gmail.com
about 2 years ago | Reply

Such encouraging words. Thank for the support Cecile!

by Aimi
about 2 years ago | Reply

good luck - admire all of your efforts to spread beauty and sustainability through the world!

by joyce@thenakedgrapewine
about 2 years ago | Reply

Thanks for the kind words Joyce!

by Aimi
about 2 years ago | Reply

Giving socially oppressed people the means to help themselves through earth friendly tools is a win win for all. Rising economic tides float all boats on this planet's oceans.

by Dan L.
about 2 years ago | Reply

I wish you the best steamed pork bun!!!

by shardarbop
about 2 years ago | Reply

Pink-ribbon-award-box-icon
Award_topvotedidea
A full conference pass to Sustainable Brands '12
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Submission Began
Friday, April 20

Submission Ended
Friday, May 04
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, May 04

Voting Ended
Friday, May 11
at 12:00 PM PDT

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Winner Announced
Friday, May 11

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