7

Sughar - Pakistan's First Ever Rural Women Fashion Brand

idea by Khalida Brohi

Company Website

:

https://www.facebook.com/SugharWomen

Phase

:

Post-Launch

Company Description

Sughar [English Translation: Skilled and Confident Woman] is a Social Enterprise working in tribal areas of Pakistan to End the Custom of Honor Killings by providing socio-economic empowerment to tribal women.

Sughar employs a unique strategy to fight this custom, by instead of standing against the traditions and values, it embraces the beautiful customs and using the traditional art of embroidery unleashes the potential of women using their Skill as a tool to create businesses and enable tribal women to become entrepreneurs.

Sughar launched Pakistan's first ever rural women Fashion Brand for tribal women to ensure that the traditional embroidery made by these women gets the space it deserves in the fashion industry of Pakistan and the stylish trendy Hand Bags made by these women are sold around the world not with a notion to sympathize with them but to let the customer feel proud and lucky to have received a unique piece of art to which she is ready to pay a generous price!

BUSINESS STRATEGY

:

With already implemented and successful attempt of creating a Wage Structure for Sughar, we have made it possible to create the impact needed also taking care of sustainability.Sughar Brand plans to be fully Sustainable within 3 years as the current models serves to increase the profit and demand by both sides, scaling in more villages and reaching in more more markets.

Sughar is very scalable while still focusing on the impact quality, as each village that we work in has its own Sughar Center with three local facilitators from that village and their market needs met separately.

The main marketing tools we are using are creating core channels of marketing at national as well as International level. Currently within a few months we have been able to sign the deals with companies willing to sell our products in UK and USA, while the next target is Australia. We are also selling online and using social media to increase brand awareness and hold events to engage people in our work.

Team (including key partners)

:

Khalida Brohi: Program Leader (7 years of experience in Activism and Entrepreneurship) Hafiza Pirzada: Program Officer, (11 years in development sector & enterprise) Qadafi Soomro: Male Mobilizer, (5 years in community development) Sumera Baloch: (5 years in skills development & community Mobiliz )

Discussion
17 Pink-talk-bubble-tail

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This is very much great and hope fully nice blog. Every body can easily found her need able information. I am visit first time but I fond many use full article. I will back again when get time.

by AshfordSmith
4 months ago | Reply

Good luck, Khalida! Miss you lots :)

by danielmokmad
about 2 years ago | Reply

Sughar is exactly what this world needs right now! It was an absolute honour and a pleasure to have the opportunity to meet and connect with you at GES Khalida! I will continue to support you and your project. God speed to you :)

by clayten
about 2 years ago | Reply

Impressive, Proud of you dear Khalida Brohi :)

by sansaar.kandhro
about 2 years ago | Reply

Thank you very much for all the support and kind words Sansaar!

by SugharBrand
about 2 years ago | Reply

All the best
Hisham

by HishamLK
about 2 years ago | Reply

Ouch I meant All the best!, signing off with my name :)

by HishamLK
about 2 years ago | Reply

Definitely got your point Hisham! Thank you so much for the support and spreading the word on Twitter!

by SugharBrand
about 2 years ago | Reply

Thank you so much for the kind words Mayne!

by SugharBrand
about 2 years ago | Reply

Best wishes for all involved

by Mayne
about 2 years ago | Reply

I'm so inspired by the meaningful impact you all have had! You're amazing.

by emilylitchfield1
about 2 years ago | Reply

Thank you so much Emily! Its always been possible through the support and encouragement of people like yourself! Thank you for all the help in this today!

by Khalida Brohi
about 2 years ago | Reply

Wish you all the luck in your endeavors.

by saftab
about 2 years ago | Reply

Thank you so much for the kind words Saftab!

by Khalida Brohi
about 2 years ago | Reply

Let us thank you all this moment for your votes! We can see that you are voting and your kindness and support will go a long way! Here's Cheers for your support! Sughar Team ~

by SugharBrand
about 2 years ago | Reply

Fighting culture is a difficult battle. Good luck!

by MoneyMaker
about 2 years ago | Reply

Thank you so much for your comment and your kind vote! You are right, and we are trying to fight that battle by using the silent message of showing a cleaner glass to prove that their glass is dirty and we definitely need your support all the way! Thank you once again!

by Khalida Brohi
about 2 years ago | Reply

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Award_topvotedidea
A full conference pass to Sustainable Brands '12
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Submission Began
Friday, April 20

Submission Ended
Friday, May 04
at 12:00 PM PDT

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Voting Began
Friday, May 04

Voting Ended
Friday, May 11
at 12:00 PM PDT

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Winner Announced
Friday, May 11

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