1

Sea Level

Winning idea by singerdj

Company Website

:

http://www.sealevel.biz

Phase

:

post-launch

Company Description

Over the past few years, the airline industry has experienced reduced profitability as a result of falling demand due to an economic recession, skyrocketing oil prices, and fierce competition. Additionally, it’s an industry backed into a corner because of its environmental impact due to the sheer size of its “carbon footprint”. To counter these realities we developed the FlightFit, a patent pending product engineered to increase ancillary revenue for the airline industry by offering a never seen before advertising medium to be located on the industry’s first green in-flight plastic drinking cup.

The FlightFit is an in-flight plastic drinking cup made from a percentage of post-consumed plastic material with a pre-applied and adhered paper/cardboard sleeve that showcases advertisements.. Advertisers that are looking to improve their green image will be drawn to a product with this kind of environmental mission....not to mention its an entirely new advertising medium.

BUSINESS STRATEGY

:

We create partnerships with airlines to allow us to design, develop and supply our FlightFit product.... the first green in-flight drinking cup! We offset the increase in cost of using more sustainable materials by developing an entirely new and unique advertising medium.

This is essentially an untapped market. We have been told by the largest airline in the world that if we prove we can make this work on a smaller airline that we could scale up to the larger ones.

Large environmental impact – “Airlines use 1 million plastic cups every 6 hours” (Chris Jordan TedTalk June2008). “1,000 90z cups with 20% post consumer recycled plastics contains 174 16.9 fl oz plastic bottles” (www.dart.biz – RC9CS). As these statistics prove, the airlines are generating an extremely large amount of waste. If 1/3rd of the market share switched to using our FlightFit product it would eliminate approximately 7 million 16.9 fl oz plastic bottles from ending up in the landfill every single month!

Team (including key partners)

:

David Singer - Director of Sales & Marketing
Adam Wangler - Director of Operations
Bill Fuertges - Director of Finance

Discussion
30 Pink-talk-bubble-tail

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This is green washing. It is still using petroleum based plastic and only a "percentage" is made form recycled plastic? What percent? Why not 100%? It's good they are thinking of the materials that will go into the product, but what about where the product will go after it is used. It will still be in landfills. Why not make a compostable cup made of sugar or corn?

by macc
about 2 years ago | Reply

You bring up some great points macc. And a quick reply won't do our response justice in providing all the details behind it. But I'll try...Our first product is just one step toward our ultimate company goals. We strive on agility and efficiency. Just ask our airline contacts. But the thing with tackling such a large problem is that there are many different solutions. For one, it is unacceptable in the food & beverage industry to use 100% recycled content in any kind of drinkware. You bring up a good point about the sugar or corn cup. We've done plenty of research into compostable and bio-degradable cups. But, unfortunately, airlines don't have composts at their airport hubs. Do you know how large of an operation that would be to incorporate? If we had as much money as Facebook is going to have, then we could attack that head on. But down the road maac, someday that will be an economically viable option. We'll see you there when it does! We will be the first to tell you that this is just the beginning. You gotta start somewhere macc, and because nobody else has been able to get a green cup on an airline yet we feel confident we are the company to get this concept to finally take flight.

by singerdj
about 2 years ago | Reply

Bottom line is its a step in the right direction. With 20-25% recycled plastic. We can save millions of plastic bottles from going into the landfill that otherwise would. It still equates to be better with our product out there than not.

by singerdj
about 2 years ago | Reply

Great job!!

by shirleysib
about 2 years ago | Reply

THANKS FOR ALL THE LOVE ALL WEEK!

by singerdj
about 2 years ago | Reply

I need more effective airline advertising in the South East. This would be perfect.

by durango
about 2 years ago | Reply

GOOD LUCK! Love the idea!

by mbishop
about 2 years ago | Reply

Congrats and good luck!!!

by Mapatzer
about 2 years ago | Reply

Nice work fellas and good luck!

by kevinsahnd
about 2 years ago | Reply

Great Idea. I can't wait to see this on all the airlines

by JackCampbell3030
about 2 years ago | Reply

Congratulations to the three of you! You have not only produced an impressive and creative video, your Flight Fit product represents your commitment to preserving our environment for future generations.
Hats off to you and best of luck!

by Barb coyle
about 2 years ago | Reply

Agreed!

by celia.kilgard
about 2 years ago | Reply

Good luck David, Adam and Bill!

by celia.kilgard
about 2 years ago | Reply

My vote is in!! do work son.

by Fesikone
about 2 years ago | Reply

Interesting product. In what way is this product more green than the current cups used? What percentage of plastic material is recycled and how are the ads printed? Where are these cups made?

by fpollara
about 2 years ago | Reply

Current cups are all made with new plastic. That plastic comes from non-renewable sources such as oil and coal. Our cups have 20% recycled plastic in them. Airlines use "virgin" plastic cups because they are cheaper. Our cups cost more, but we offset that by wrapping them with recycled paper which is where the ads get printed to. Our file are made in the United States. Thanks for all the great questions... Keep them coming!

by singerdj
about 2 years ago | Reply

*cups

by singerdj
about 2 years ago | Reply

Wow those stats are eye opening! This is a no brainer in my mind. Great work guys!

by Epfisher
about 2 years ago | Reply

We feel the same! Thanks for the love and support... Please share with others that have similar values. You rock.

by singerdj
about 2 years ago | Reply

This product is a long time overdue. So simple but yet so economical! Good work guys!!

by spreston
about 2 years ago | Reply

Thanks for the shoutout spreston!

by Awangler22
about 2 years ago | Reply

The video looks great and the product looks great. good work fellas!

by gkasper
about 2 years ago | Reply

Thanks gkasper... we appreciate your support!

by singerdj
about 2 years ago | Reply

Thanks for the love and votes...keep em coming everyone! #BelieveInGreen @SeaLevelBiz

by awangler
about 2 years ago | Reply

I work in the airline industry and this is such a great idea! Good luck..

by larrypa
about 2 years ago | Reply

Thanks larrypa, we appreciate your support!

by awangler
about 2 years ago | Reply

do it big boys

by tbphilipps
about 2 years ago | Reply

You are the man sir! Appreciate the love. Get all your students to sign up or fail them??

by singerdj
about 2 years ago | Reply

Sounds fantastic!

by Paych
about 2 years ago | Reply

Thanks for stopping by! We love yall. Follow us @sealevelbiz for all news, shout outs and a great source for green info #BelieveInGreen

by singerdj
about 2 years ago | Reply

Pink-ribbon-award-box-icon
Award_topvotedidea
A full conference pass to Sustainable Brands '12
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Friday, April 20

Submission Ended
Friday, May 04
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, May 04

Voting Ended
Friday, May 11
at 12:00 PM PDT

Circle-3 Step3-title
Sea Level
Sea Level

Winner Announced
Friday, May 11

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