Sea Level

Company Website

http://www.sealevel.biz

Phase

: post-launch

Company Description

Over the past few years, the airline industry has experienced reduced profitability as a result of falling demand due to an economic recession, skyrocketing oil prices, and fierce competition. Additionally, it’s an industry backed into a corner because of its environmental impact due to the sheer size of its “carbon footprint”. To counter these realities we developed the FlightFit, a patent pending product engineered to increase ancillary revenue for the airline industry by offering a never seen before advertising medium to be located on the industry’s first green in-flight plastic drinking cup.

The FlightFit is an in-flight plastic drinking cup made from a percentage of post-consumed plastic material with a pre-applied and adhered paper/cardboard sleeve that showcases advertisements.. Advertisers that are looking to improve their green image will be drawn to a product with this kind of environmental mission….not to mention its an entirely new advertising medium.

BUSINESS STRATEGY

We create partnerships with airlines to allow us to design, develop and supply our FlightFit product.... the first green in-flight drinking cup! We offset the increase in cost of using more sustainable materials by developing an entirely new and unique advertising medium. This is essentially an untapped market. We have been told by the largest airline in the world that if we prove we can make this work on a smaller airline that we could scale up to the larger ones. Large environmental impact – “Airlines use 1 million plastic cups every 6 hours” (Chris Jordan TedTalk June2008). “1,000 90z cups with 20% post consumer recycled plastics contains 174 16.9 fl oz plastic bottles” (www.dart.biz – RC9CS). As these statistics prove, the airlines are generating an extremely large amount of waste. If 1/3rd of the market share switched to using our FlightFit product it would eliminate approximately 7 million 16.9 fl oz plastic bottles from ending up in the landfill every single month!

Team (including key partners)

David Singer - Director of Sales & Marketing Adam Wangler - Director of Operations Bill Fuertges - Director of Finance

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