500 Gallons Inc

Company Website

www.500Gallons.com

Phase

: Idea

Company Description

500Gallons enables small businesses like restaurants to become more sustainable.
Our free, online solution lets restaurants discover sustainability actions and provides in-depth details to help with implementation. Our analytics engine can generate custom sustainability plans for any restaurant.
Restaurants can improve their brand with a 500Gallons generated marketing page based on the actions they implement. This page is used to communicate their values to potential customers.
To improve the efficiency and life of their existing equipment, we provide restaurants with an easy to use ‘set and forget’ maintenance management system.
As our users become more sustainable we measure the impact primarily in two ways: one, by tracking their monthly utilities bills as they implement various actions and two, by tracking the purchases made by the users on our website. The latter is a very scalable method to confirm the implementation of sustainable actions and avoid ‘green-washing’.

BUSINESS STRATEGY

Primary revenue comes via commission on sales sustainability products and services from vendors listed on our site. Freemium plan to provide additional features to our users and partner organizations. Fee to use consultant account specific tools to facilitate sustainability implementation of multiple clients. Initial go-to-market efforts will include generating awareness with restaurant associations and industry specific educational agencies. More structured approaches will include advertisements on vertical specific publications, partner marketing efforts as well as awareness campaigns. Partnerships with certification agencies, sustainability stakeholders like industry educational agencies, local governments, green chambers of commerce, SBA and NGO’s. Initial launch in restaurant vertical which number 960,000 in the US. Subsequent launch in other targeted small business sectors which we have identified to number about 1.6M (< 500 employees)

Team (including key partners)

Amber Sharma, Founder, LinkedIn--> http://goo.gl/GTTC2 Krishnan Anantheswaran, Engineering, http://goo.gl/MD6PY Mahesh Kumar, Marketing, http://goo.gl/kjKah Sriram Kuchimanchi, Business Development, http://goo.gl/gRKzR Shweta Khare, Information development, http://goo.gl/cjHto

Discussion

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